I turn complex e-commerce ideas into high-performance platforms that generate more revenue.

Over eight years of experience leading search, navigation, and component design systems for one of North America's largest retailers. Expert in taking complicated digital workflows from data-dense filtering to dynamic location systems and making them effortless for millions of users.

01 / Case Study

Driving Conversion with Localization

Designing state-driven UI logic, dynamic location-based workflows, and contextual modal patterns across web and native mobile.

02 / Case Study

Global Navigation

Rebuilding an enterprise navigation ecosystem to streamline complex product taxonomies and improve discovery for millions of users.

03 / Case Study

Filtering and Sorting

Redesigning high-density data filtering, multi-variable search controls, and complex UI state management